Conceptual Creative Campaign
Client: Stabilo Boss (Speculative)
Role: Art Director

Highlight It. Won’t Forget It.

In a world full of endless distractions, STABILO BOSS risks being forgotten, treated as just another highlighter. Forgetfulness is universal, from lost keys to chargers, people need small reminders that stick. This campaign reframes STABILO BOSS as the tool that helps you remember, by cutting through digital clutter and daily slip-ups, with the same boldness it brings to paper.

Posters placed where people are most likely to forget things, turning everyday memory slips into bold reminders.
( Airport lounges)

(Hotel lobbies)

(Outisde train stations)

(Outside cafés / co-working spaces)

A new Stabilo Boss digital assistant called Forget-Me-Not.

An immersive Stabilo Boss game turning memory slips into a playful challenge.

On socials, Stabilo would comment on everyday forgetful moments with witty replies.

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