Bio





French multidisciplinary creative from Le Mans, based in London.

Shaped by the evolving space of identity, my practice spans art direction, creative strategy, design, and curation, with a deep interest in philosophy and culture. It sits at the intersection of emotional storytelling and cultural inquiry, often threaded with nostalgia, rooted in community, with narratives that connect past, present, and future.

My art direction is guided by a creative strategic approach, built on questioning, research, and experimentation to develop meaningful visual narratives for brands and artists. 
 This way of thinking runs through everything I do and informs my wider personal practice as a space for exploration and reflection. In design, both commercial and independent, I communicate through colour, sound, and shape, building visual languages across systems and objects.

My personal art practice draws from family archives, exploring heritage and memory through image making. Alongside this, Sal mender Magazine is a cultural platform that explores diasporic stories through art and philosophical inquiry.