Bio




Conceptual Creative Campaign
Client: Salomon (Speculative)
Role: Art Director 


Earn Your Soles.

City life keeps us stationary, yet our consumption habits scream movement. We buy performance sneakers built for trails and nature, but most pairs never leave the pavement.
Movement has become an aesthetic, and sneakers are rarely used for their true purpose. The sole tells the real story, every scuff, scratch is a proof of use. Earn Your Soles is a digitally-native campaign turning wear into worth. The Salomon sneaker becomes both a metaphor and a measure of purposeful movement, reconnecting people with the environments their shoes were built for.







A new Salomon app that unlocks custom walking trails in cities. 
By scanning their used soles, Salomon wearers unlock exclusive drops, maps, and rewards.
Every kilometre brings them closer to an exclusive release.
Each walk is guided by the local biodiversity, and once it’s complete, a digital garden is generated in collaboration with Pollinator Pathmaker, reflecting the species and ecosystems discovered along the way.
Each new pair shows the miles it took to earn them.


                                                                                                         Posters
Scannable stickers to download the app.


Social media activation sharing which city’s walking the most, inviting the Salomon community to join and earn their soles.